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freamon@endlesstalk.org to News@lemmy.worldEnglish ·
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1 year ago

Vice Media will stop publishing on its website and lay off hundreds. Read the memo its CEO sent to staff.

www.nbcnews.com

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Vice Media will stop publishing on its website and lay off hundreds. Read the memo its CEO sent to staff.

www.nbcnews.com

freamon@endlesstalk.org to News@lemmy.worldEnglish ·
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1 year ago
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Vice Media will shift focus to its studio, a move that will involve laying off hundreds, CEO Bruce Dixon wrote in a staff memo.
  • Flying Squid@lemmy.world
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    1 year ago

    That article is paywalled, but what Dixon wrote is cryptic.

    “It is no longer cost-effective for us to distribute our digital content the way we have done previously,” Vice CEO Bruce Dixon said in the memo, which was seen by NBC News. Vice Media did not immediately respond to emails requesting comment on Thursday’s news.

    Dixon added that the company would now “look to partner with established media companies to distribute our digital content, including news, on their global platforms, as we fully transition to a studio model.”

    https://www.nbcnews.com/news/us-news/media-plans-cut-hundreds-jobs-stop-publishing-flagship-website-rcna139997

    What is he even talking about? What is a studio model?

    • Deceptichum@sh.itjust.works
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      1 year ago

      They’re going to only release direct to VHS content.

      • Jessica@lemmy.blahaj.zone
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        1 year ago

        Ah the Sea Gal Model.

    • cosmic_slate@dmv.social
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      deleted by creator

      • Flying Squid@lemmy.world
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        1 year ago

        Someone else says it was focusing on their cable channel, which makes more sense to me (I didn’t know it existed).

        It’s my understanding that pivot-to-video in terms of internet journalism has been a massive failure based on false Facebook metrics.

        https://www.cjr.org/business_of_news/pivot-to-video.php

      • ivanafterall@kbin.socialBanned from community
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        1 year ago

        I’m happy if it means Dark Side of the Ring is spared, at least.

      • ShepherdPie@midwest.social
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        1 year ago

        Sounds to me like they’re going to sell their journalism (studio) to other companies rather than release it themselves (distribution). Kinda like if Netflix created a TV show but then sold the streaming rights to Disney.

    • CarCdrCons@lemmy.world
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      1 year ago

      I’m assuming he’s referring to the Vice TV cable channel.

      • Flying Squid@lemmy.world
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        1 year ago

        Shows how long ago I cut the cord. That apparently launched in 2016 and I didn’t even know it existed.

        • CaptObvious
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          deleted by creator

    • freamon@endlesstalk.orgOP
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      Sorry. Link on post changed to nbcnews. Knew there was something fishy about Business Insider but it looked normal I viewed it.

    • Sentient Loom@sh.itjust.works
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      1 year ago

      Maybe they’ll sell stuff to other platforms rather than be a platform. But I’m just guessing.

    • TrainsAreCool@lemmy.one
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      1 year ago

      It’s all going to be “sponsored” articles written by companies looking to advertise.

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