In a surprising move, Apple has announced today that it will adopt the RCS (Rich Communication Services) messaging standard. The feature will launch via a software update “later next year” and bring a wide range of iMessage-style features to messaging between iPhone and Android users.
Apple’s decision comes amid pressure from regulators and competitors like Google and Samsung. It also comes as RCS has continued to develop and become a more mature platform than it once was.
Yeah. My iphone fanatic of a friend was complaining about something on hers the other day, and was like “Why doesn’t Apple just do {whatever}?”
My reply was basically that Apple didn’t become a trillion dollar company by giving customers what they want. They became a trillion dollar company by telling customers what they want and marketing the crap out of it.
That was Jobs’ (Jobs’s …? Jobses…?) whole thing. People don’t know what they want until we’ve told them.
And I’d say it’s worked out pretty well for the entire tech industry so far.
It’s popular idea for a lot of innovation focused groups tbh. “If I have the people what they asked for I would have given them faster horses.” -Henry Ford
And to a certain degree there is truth to it.
The People: “We could really do with less antisemitic conspiracy theories.”
Henry Ford: “Hold my beer.”
To be fair, Google has been doing the same stuff with RCS E2E encryption. It ain’t open. There is a reason why Android isn’t littered with dope messaging apps that support encrypted RCS.