I’m guessing another is identifying which members are primarily using membership card and cash, membership attached to an alternative FOP from their in-house charge (Citi currently), and digital native customers who are all in on the ecosystem.
Those data points can be used in several manners as Costco can glean valuable marketing insights into their customer base, their shopping habits, and their frequency. More than likely it will be used in ongoing in-house charge provider negotiations to ensure favorable terms for offering their services exclusively.
Yep, I think this is part of the answer.
I’m guessing another is identifying which members are primarily using membership card and cash, membership attached to an alternative FOP from their in-house charge (Citi currently), and digital native customers who are all in on the ecosystem.
Those data points can be used in several manners as Costco can glean valuable marketing insights into their customer base, their shopping habits, and their frequency. More than likely it will be used in ongoing in-house charge provider negotiations to ensure favorable terms for offering their services exclusively.
Plus if you scan at the entrance and checkout, you have metrics for how long people shop in the store.