literature.cafe
  • Communities
  • Create Post
  • Create Community
  • heart
    Support Lemmy
  • search
    Search
  • Login
  • Sign Up
return2ozma@lemmy.world to Not The Onion@lemmy.worldEnglish · 1 year ago

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

external-link
message-square
194
link
fedilink
361
external-link

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

return2ozma@lemmy.world to Not The Onion@lemmy.worldEnglish · 1 year ago
message-square
194
link
fedilink
For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • NoSpiritAnimal@lemmy.world
    link
    fedilink
    English
    arrow-up
    32
    arrow-down
    7
    ·
    1 year ago

    I just want portable water not in a plastic container. Also they’re like a buck fifty.

    • ikidd@lemmy.world
      link
      fedilink
      English
      arrow-up
      31
      arrow-down
      4
      ·
      1 year ago

      All aluminum cans have a plastic epoxy liner.

      So enjoy.

      • NoSpiritAnimal@lemmy.world
        link
        fedilink
        English
        arrow-up
        19
        arrow-down
        1
        ·
        1 year ago

        Yes and it’s still infinitely recyclable, unlike plastic bottles. 70% of all aluminum ever produced is still in circulation thanks to how efficient aluminum recycling is, including epoxy lined cans.

        So I will enjoy.

        • voracitude@lemmy.world
          link
          fedilink
          English
          arrow-up
          6
          ·
          edit-2
          1 year ago

          Does the liner contribute to microplastics in whatever is contained? Genuine question, that’d be a point against the epoxy liner. Of course any solution would have to include an effective replacement, so 🤷 Wax, maybe?

          • ris@feddit.de
            link
            fedilink
            English
            arrow-up
            2
            ·
            1 year ago

            Yes, its also releasing BPA.

      • 𝒍𝒆𝒎𝒂𝒏𝒏@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        TIL 😢

        • pmmeyourtits@ani.social
          link
          fedilink
          English
          arrow-up
          3
          ·
          1 year ago

          Don’t worry it’s still recyclable

      • Aux@lemmy.worldBanned
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        6
        ·
        1 year ago

        Epoxy is not plastic.

        • ikidd@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          arrow-down
          1
          ·
          1 year ago

          Except it is.

          https://chemistry.stackexchange.com/questions/98925/is-epoxy-resin-plastic

    • bill_buttlicker@lemmy.world
      link
      fedilink
      English
      arrow-up
      18
      arrow-down
      1
      ·
      1 year ago

      Reusable water bottle?

    • Lord Goose@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 year ago

      Yeah, I got mine for 98 cents a can. Highest price I’ve seen is like two bucks.

    • johannesvanderwhales@lemmy.world
      link
      fedilink
      English
      arrow-up
      2
      arrow-down
      2
      ·
      1 year ago

      I got news for you about modern cans if you’re trying to avoid plastic. They’re lined with, you guessed it, plastic.

      • Duamerthrax@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        1
        ·
        1 year ago

        How much plastic? Not nearly the same amount and the bulk of the packaging is recyclable.

        • johannesvanderwhales@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          edit-2
          1 year ago

          Not sure if the concern was based on recyclability or consumption of microplastics. If the concern is about waste, then they should be using a reusable container instead.

Not The Onion@lemmy.world

nottheonion@lemmy.world

Subscribe from Remote Instance

Create a post
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !nottheonion@lemmy.world

Welcome

We’re not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!

The Rules

Posts must be:

  1. Links to news stories from…
  2. …credible sources, with…
  3. …their original headlines, that…
  4. …would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”

Please also avoid duplicates.

Comments and post content must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.

And that’s basically it!

Visibility: Public
globe

This community can be federated to other instances and be posted/commented in by their users.

  • 1.05K users / day
  • 3.89K users / week
  • 8.96K users / month
  • 19K users / 6 months
  • 12 local subscribers
  • 16.3K subscribers
  • 1.62K Posts
  • 58K Comments
  • Modlog
  • mods:
  • kescusay@lemmy.world
  • BE: 0.19.11
  • Modlog
  • Legal
  • Instances
  • Docs
  • Code
  • join-lemmy.org