That’s actually the thing that gets me about this whole situation. They don’t create the communities. They don’t create the content. They don’t add comments. They don’t upvote or downvote content or comments. They don’t moderate their communities. They don’t really respond to support tickets, and rely on other users to help others out. That’s a lot people they don’t have to pay.

Imgur was created because reddit refused to host native images. They refused to host native video. If you change or delete something, they only keep one version as backup. The vast majority of their content is text. Their storage and bandwidth needs should be comparatively minimal.

They’ve spent decades refusing to upgrade the user experience: RES has all the features reddit refused to make. The moderator toolbox has all the moderator tools reddit refused to make. The apps have all the features and all the disability features reddit refused to make. Their own app is something they bought from the original developer for a minimal amount of money - and then they made it worse.

What are they spending their money on? Reddit crypto was a failure. Reddit NFTs were a failure. Reddit streaming events (RPAN) was a failure. I’m sure they invest money into their April Fool’s thing, but how much does that really cost?