Losing $69M last year I don’t see how they turn things around without massive changes. I think they missed the peak of their societal relevance and growth and traded invaluable user goodwill for short term profits. Maybe if they hadn’t consistently supported hate speech, radicalization pipelines, astroturfing campaigns, and so forth, and instead focused on better mod tools they could’ve gained more free mod labor (and now just a few feudal lords), grown faster, leaned their org, gained more relevance and significantly increased advertising revenue. They frittered away time and resources on bullshit the platform didn’t want or need, missing the point that it is about creating a welcoming community not turning the site into a mashup of all the other socials.