I hate the word ‘Consumer’ or I mockingly call it ‘CONSOOMER’. Because that’s to imply everyone in the world is just cattle, but with wallets. We’re no longer customers. We’re consumers now. And a consumer’s purpose is to consume shit, whatever is put out there. Got money? Shut up and consume, it’s what corporate interests and capitalism itself thrive on. Consume and consume.
I see content creator as a developer of social media content, especially video shorts like on YouTube and TikTok.
There’s some intersection with developers of short form movies and television, but it’s definitely its own field and they know each other and mostly respect each other… and miss Lindsay Ellis.