• .:\dGh/:.@lemmy.ml
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    11 months ago

    This could backfire into something Google don’t want: everyone using adblockers.

    Imagine everyone installing adblockers just to skip YouTube’s obnoxious ad rolls, just to also block most Internet ads.

    Suddenly, having an adblocker becomes mainstream like wearing socks.

    • ISOmorph@feddit.de
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      11 months ago

      I was curious and latest statistics show 43% of users between 16 and 24 use ad blockers. We’re already at bra level of mainstreamyness.

    • SokathHisEyesOpen@lemmy.ml
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      11 months ago

      No, it couldn’t. People who didn’t use adblockers aren’t going to suddenly start using them just because YouTube started blocking adblockers. People who didn’t use adblockers aren’t impacted at all, nothing has changed for them.

    • nous@programming.dev
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      11 months ago

      I don’t see how? This is targeting people already using ad blockers. People not already using them should not see any difference in service so why would they change their behaviour? At most a mild rise of awareness, though I bet most people following these news stories are also already running ad blockers. It is all the other aggressive shit they are doing with ads that will turn people towards ad blockers/premium.