These researchers are all marketers. While they may plausibly have expertise in some behavioral science domains, there’s no evidence that they’re qualified to address cognition. Where are the psychologists’ papers on this question?
Looks like the primary author has a PhD in psychology
Adrian F. Ward (adrian.ward@mccombs.utexas.edu) is an assistant professor of marketing….
I didn’t see which field his PhD is in. His research focus is consumer behavior.
https://www.mccombs.utexas.edu/faculty-and-research/faculty-directory/adrian-ward/
Prior to joining UT, he received his PhD in psychology from Harvard University
Second result when searching his name on Google.
Not in my search. Curious. Thanks.
Cognition is still not his research specialty according to his personal website and publication history (that I could find quickly), so I wouldn’t give as much weight to his opinion on it.
Individuals are constantly surrounded by potentially meaningful information; however, their ability to use this information is consistently constrained by cognitive systems that are capable of attending to and processing only a small amount of the information available at any given time
100% this.
In my ed psych courses, I was left with the understanding that people pretty effectively filter out the stimuli that don’t actually benefit them. I can understand how a marketer would find this frustrating and go looking for something to blame.
phone bad
