Multi-tiered cakes, elaborate floral displays and choreographed first dances: The traditional white wedding has been long considered a hallmark of American life.
The obsession with lavish weddings grew to a fever pitch in the years following the start of the Covid-19 pandemic. At the same time, inflation soared — and the average cost of a wedding broke $30,000 for the first time in 2023, according to The Wedding Report, a research company that tracks wedding data.
Now, after two years of elevated inflation eating into consumers’ wealth, for some engaged couples, splurging on a dessert table or extra sprays of flowers, which are the definition of “nice to haves,” has become a much less justifiable decision. That’s bad news for wedding vendors who provide services like videography, photo booths and catering.
Meanwhile, those vendors are facing a more worrisome existential threat: a looming drop in the overall number of weddings.
Your resident lemmy wedding florist checking in!
Cheers to all of you who are excited about the deaths of small businesses just because you…don’t like the way other people get married, lol? Do you think artists should be paid, or not?
I, too, got married when I was a broke grad student and couldn’t afford the wedding I wanted. We didn’t go in debt for it! In big cities, there are a lot more wealthy people than y’all realize who are happy to pay people like me to make art. Business is down but still fine for us.
Anyway, what most people don’t realize is that certain wedding vendors have super low overhead costs, so they are mostly paying for labor. Your DJs, wedding planners, and photographers can afford to charge $3k/wedding and still pay themselves. Meanwhile, florists are spending $1-4k at wholesale for a typical wedding, before we even touch your flowers or get any pay for our time. I think we probably have the highest COGs outside of venues. Catering, cakes, and to some extent rental companies are all in the same boat - we have to pay a lot to provide you with the physical goods we show up with, and we don’t make much.
I know everyone on Reddit and probably Lemmy thinks every wedding vendor is fleecing couples at all times. Or that the price goes up because “wedding.” It doesn’t. The price is what it is because it takes a LOT of labor and materials to create an entire event from scratch. And because it’s seasonal/weird hour/weekend work, we have to pay our freelance teams really well to keep them coming back. (You think I can afford a salaried team year round?? Lol no.) I can’t think of a single colleague who inflates pricing between weddings vs. other kinds of events.
I only do $10k+ weddings, and you probably think I’m raking it in. But 75-80% of the cost of every wedding I do goes to someone else - paying my team $35/hr, paying local flower farmers fair wages for their products, buying vases or supplies, my web hosting and professional fees, insurance, etc. I still only take home A QUARTER of what my spouse does in a good year. We live in an expensive city, and I could make a lot more money doing something else, but I love what I do.
I hope this helps y’all understand at least the wedding floral business a bit better. We aren’t getting rich off weddings, there is no wedding tax, and wholesale flowers are expensive AF before we do anything with them. I can’t speak for all vendors, maybe there are unscrupulous ones out there, but most are just small businesses trying to do something we love for a living. And I don’t really understand the online hate when people are in my inbox every day asking me about their wedding date.
- Horse and buggy driver
Seriously, find a new profession if it’s that bad. It’s not anyone’s duty to prop up an industry that is totally unnecessary and predatory.
It’s fine to not read a whole comment, but there is still plenty of demand from people with money. Can you tell me more about why you believe the wedding industry is predatory?
Your industry wastes water and arable land and spreads invasive species. It doesn’t deserve to exist just because people like pretty things.
I wrote out a long comment, but there are loads of people trying to change this industry for the better. 78% of all flowers in the US are imported and it’s a huge problem. I hope you’re able to always buy locally grown flowers from small farms like we do. (Many of whom also grow vegetables.) In our area, housing developers buying up arable farmland are the biggest challenge to small scale farms.
You keep saying you wrote out a lot, but does that actually matter at all? Are people not allowed to respond simply because you git your 1k character count?
No, I’m not referencing my original comment. I meant I drafted a detailed response to the water/arable land/invasives complaint about the entire cut flower industry, and all the orgs/lobbying efforts re: farmland and ag policy we are working on to change it, but deleted it.