Uses Lovecraft IP:

• The Ballad of Black Tom by Victor LaValle retells “The Horror at Red Hook”.
• Clark Ashton Smith, who was friends with Lovecraft, wrote a lot of Cthulhu-related stuff.

Strongly Lovecraft-inspired:

• The Fisherman by John Langan gets recommended a lot.
• Carter & Lovecraft by Jonathan L. Howard
• B.P.R.D., the sister series to Hellboy, has a lot of Lovecraftian influence in certain story arcs, if you like comics.

General cosmic horror/looser Lovecraftian vibes:

• Annihilation by Jeff VanderMeer is pretty different from the movie.
• The Immaculate Void by Brian Hodge
• Agents of Dreamland by Caitlín R. Kiernan
• The Willows by Algernon Blackwood (free on Gutenberg )

Obviously not an exhaustive list (there’s a lot I haven’t read yet!), but hopefully you’ll find something to get you started.