Comments by agriculture minister seem to signal shift away from focus on organic produce as shoppers choose cheaper meat

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    410 months ago

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    France is urging its farmers to produce more cut-price meat in a major U-turn on factory farming, with inflation hammering demand for organic pork, beef and chicken.

    Green algae from nitrates in fertilisers and waste from the region’s intensive pig, poultry and dairy farming have been linked to a number of deaths on its beaches.

    But Macron’s wish to steer Europe’s biggest beef producer upmarket appears to have foundered, with 11% food inflation pushing shoppers to snub organic for cheaper meat.

    Only “30% of French people now have the means to pay more for quality”, compared with half the population six years ago, said Pascale Hébel, a consumption analyst for data consultants C-Ways.

    “Our goal is the reconquest of standard production,” said Gilles Huttepain, a top executive at poultry giant LDC and one of the leaders of industry group Anvol.

    Under pressure from the government, supermarkets and animal welfare groups, France had almost turned its back on intensively farmed eggs, with only one in four coming from chickens reared in cages.


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