Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
The target audience is monied tech bro millenials who really wanted a warthog out of Halo.
The problem is that the overlap between tech bros and nazi lovers is definitely not 100%, probably not even 10%.
If they wanted a Warthog, they should have gotten a Jeep.
Or built one. There are at least three fully functioning Warthogs out there, I think. I’ve seen the one at Weta.
Dont be so sure about that ratio. Plently of “got mine, im all bootstraps” tech bros. Id put the number at about 70/30% against nazis, but no better.