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Joined 1 year ago
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Cake day: June 10th, 2023

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  • When I was a young man, I worked in the call center of a telecommunications giant. We provided customer support for television, including some technical assistance like helping an elder find the source button on their remote. We had strict QoS rules, and my supervisor told us that this was mandated by the CRTC. We answered most phone calls within 30s, and a hold time over 2m was an emergency. We had screens all over the office where we could watch our queue and, although it was extremely rarely used, a system of overflow call centres to switch on to in the case of a truly wicked rush.

    That all went out the window. Now, the job consists of trying to end the call as soon as possible because the new metric is not how long your customer waited to speak to you, but how much of the company’s money they burned wasting its time with their question.









  • If you look further back, I think you’ll see that films are just returning to a natural length of between 1.5 - 3h that hit an equilibrium by the 1970s. Films with niche appeal or marketed at young crowds maxed out at 90m in the 80s I think due to pressure from theatres and new home video and pay tv markets. A really marketable film needed to be 90m, short for many showings but still have enough room to sell ads when it an on tv at 2h broadcast length.

    Many things have changed. Streaming content can be any length and divided however the creator chooses, provided they don’t want a theatrical run for awards purposes. Theatre business is way down, and the cost theatres pay is way up, but more than ever they rely on blockbusters so if an auteur like Reeves wants to do a 6h batman, as long as it sells tickets it’s fine.

    The Godfather and Apocalypse Now were long movies that primarily made money from the box office because FFC could push back when studios looked to cut his films. They knew people would see his films because they were good. Today, Christopher Nolan or Jordan Peele have the kind of instant box office/streaming credibility to make long films again, and Hollywood is much more focused on extravagant showstopping spectacle than it was in the 80s and 90s when a lot of more dramatic story-driven films won awards and even made a lot of money, so you see more expensive blockbuster films with huge marketing being action films like marvel, dc, john wick. Some are still 90m, but up to 2h15m isn’t uncommon. I guess what I’m saying is, directors won the right to make long films in the 60s and 70s when people like Hitchcock and Kubrick showed that filmmakers that were artists could also make studios a lot of money. But, the 80s and the 90s cut down the appetite for those sorts of films both by the studios and the public. There were so many pressures that made studios balk at long runtimes. It’s not that people haven’t always had 3h films to make, it’s just that many of them ended up shot as 2h30m films, edited down to 90m for theatrical release, and then put out on DVD at 1h10m with deleted scenes in the extras. It was a wild time.