I’m not sure popular is the biggest goal right now. It would definitely be nice for federated platforms to gain a bigger user base, but while the tools are growing, it’s really inspiring just to think that people are willing to invest the (low or no profit) time and energy into making the internet a nicer place.
In mormonism if you don’t do their special ceremonies and have multiple wives, you lose your dick for eternity. I learned that in Sunday school when I was 12 lol.