- Wendy’s is walking back suggestions it will start surge-pricing burgers and fries.
- On an earnings call, the company’s CEO said it would begin experimenting with “features like dynamic pricing.”
- Wendy’s later said its dynamic pricing wouldn’t raise prices and would only offer discounts.
Wendy’s on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.
What’s the over/under on days for Kirk to be golden parachuted out the door with a big ol’ severance package?