- Wendy’s is walking back suggestions it will start surge-pricing burgers and fries.
- On an earnings call, the company’s CEO said it would begin experimenting with “features like dynamic pricing.”
- Wendy’s later said its dynamic pricing wouldn’t raise prices and would only offer discounts.
Wendy’s on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.
I’ll believe it when I (don’t) see it. Inb4 Wendell’s raises the price across the board and you need to use a “discount” to get a hamburger under $10.
You need our app if you want the standard pricing. We make up the difference by selling your personal data. You’re welcome!