Claims that electric vehicles don’t have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It’s another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

“These are not the same kind of customers who created the initial EV market,” GBK President Jeremy Korst told Business Insider in an interview.

“These are later adopters, and because of that, they’re not as driven by innovation or even design,” Korst said. “They have more functional needs, and they’re much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, ‘how do I charge so what’s that going to take? How much time is it going to take me?’”

  • 0110010001100010@lemmy.world
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    9 months ago

    Honestly, I would kill for an EV. I’m ready to setup the charging station already since I have a 240v 50a run in my garage. I even do electrical work and could install it myself.

    As the article notes though, it’s way too expensive for me to consider at the moment. I drive maybe 100 miles a week but it’s usually a lot less so I would be a perfect candidate.

    However, a $7k or less older ICE vehicle does what I need. I can buy a fuck-ton of gas for $43k… Including the added maintenance. I’m also hesitant to buy an older EV due to battery deterioration and not knowing if I will have to pay a ton to replace the batteries.

    • sin_free_for_00_days@sopuli.xyz
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      9 months ago

      I had a 2014 Nissan Leaf. I bought it used in 2016 for $11k. I replaced the tires once. And filled the window cleaner fluid a few times. That’s about it. I charged it off a 110v in my garage. I debated getting the quicker charger installed, but seriously never even once would it have made a difference. My driving was about 300 miles a week. One of the few really solid purchases in my life that I have no regrets about.

      • Tinidril@midwest.social
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        9 months ago

        I has an almost identical story, except the battery went from having mild degradation to suddenly erroring out the vehicle an putting it in turtle mode. (I believe we had 11/14 bars left.). Ended up spending almost $10k on a new battery. Honestly, it still has been a good deal for us over the course of the last 8 years, but not as great as we hoped. At least we have a new battery that should last a long time.

    • Coreidan@lemmy.world
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      9 months ago

      Honestly, I would kill for an EV

      Why because it’s the new shiny? I bet you buy the new iPhone every year.

      However, a $7k or less older ICE vehicle does what I need.

      Right but you gotta have the new shiny right?

      FOMO?