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Wouldn’t that just be ebay? Or ebay before they began expanding? In most instances nowadays you can buy direct from manufacturer as well, and that’s becoming more common as time passes and companies invest in their own distribution infrastructure
That’s still centralized the same way that Amazon is, they just don’t use the same aggressive affiliate program.
A federated marketplace would be like if you could go to one portal and see posts from Target, eBay, craigslist, and Etsy all side by side, and the user could control their search and ranking algorithm instead of the marketplace selling the top spots. I would like that a lot.