• Kalkaline @leminal.space
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    1 year ago

    Smart cookie undersells it dramatically. Taylor Swift is a marketing and possibly a financial genius who has locked herself into the collective consciousness of the country. I used to try to not listen to her music at all, but my daughter and wife absolutely love her, so it’s all I get to listen to around them. She’s had virtually 0 truly bad press surrounding her. You don’t have to like her music, but you have to respect her ability to sell her image and music.

    • HenchmanNumber3@lemm.ee
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      1 year ago

      You don’t have to like her music, but you have to respect her ability to sell her image and music.

      Actually this is a point of conflict for some of her fans. Some of my friends are swifties and they hate consumerism and high concert prices and collectibles and marketing that incentivize FOMO to spend more money. They jokingly call her their capitalist queen.

    • glimse@lemmy.world
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      1 year ago

      I completely agree except for one small thing:

      She’s had virtually 0 truly bad press surrounding her.

      I’d say her dating a scumbag (the singer from The 1975) generated a fair bit of bad press. But it was usually fans yelling “DUMP THAT SHITHEAD”

    • assassin_aragorn@lemmy.world
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      1 year ago

      She’s had virtually 0 truly bad press surrounding her

      Eh, she literally had an album titled reputation because hers was not so great at the time. This was when people were calling her a snake with the whole Kanye thing.

      So, virtually 0 bad press that actually matters, yeah. Good point.