cross-posted from: https://lemmy.ml/post/7456748
The mission-driven tech company behind the Firefox browser, Pocket reader and other apps is now investing its energy into the so-called “fediverse” — a collection of decentralized social networking applications, like Mastodon, that communicate with one another over the ActivityPub protocol.
I just read the entire article and I don’t see why Mozilla really wants in on the Fediverse. It covers a lot of how it wants in, but not the driving motivation.
My best guess is they want to be the next Facebook/Twitter. They see a window and think it’s not something to miss.
Never forget: “Embrace, Extend, Extinguish”, even if it’s from a relatively liked company like Mozilla.
I doubt they want to be a big instance — in the end, they simply don’t have the resources for it.
If anything, I imagine this “investment” is simply a part of their bigger market positioning as “privacy provider”, along with Mozilla VPN and their email service.
Which might be somewhat profitable for them but I’d say it’s also good for the consumers — they at least become aware of the product.
Mozilla has been a big advocate for a decentralized web for awhile now. Joining the Fediverse seems like a natural move for them; honestly surprised they didn’t do it sooner.
At least as Mozilla exists now, I think it would be much harder for it to become “enshitified”.
Preface: IANAL, just going off my best understanding.
The Mozilla Corporation is actually wholly owned by the Mozilla Foundation, a non-profit. Profits that the corporation generates are the property of the Foundation, which falls under all the usual restrictions for spending and reporting that 501.c.3 orgs have. So at least as they exist now, Mozilla’s profits cannot be used to enrich executives or investors, which is the driving motivation behind the enshitification cycle.