When Chipotle got a new CEO (Brian Niccol, who has since become the Starbucks CEO) a few years back, they were headquartered in Denver. But the CEO lived in Newport Beach. So they brought in a consulting management firm to examine where the best place in the country was for them to have their corporate headquarters.
After weeks of analysis - surprise, surprise - they determined that the best place they could possibly have a corporate headquarters was in Newport Beach, where the CEO lived.
So they fired most of their corporate workers and moved the office to be closer to the CEOs house.
I have experienced this where I work. There is a consulting company that gets rolled out to make packets full of “data”, graphs, summaries, and surveys that always manages to support the unpopular thing the boss wants.
When Chipotle got a new CEO (Brian Niccol, who has since become the Starbucks CEO) a few years back, they were headquartered in Denver. But the CEO lived in Newport Beach. So they brought in a consulting management firm to examine where the best place in the country was for them to have their corporate headquarters.
After weeks of analysis - surprise, surprise - they determined that the best place they could possibly have a corporate headquarters was in Newport Beach, where the CEO lived.
So they fired most of their corporate workers and moved the office to be closer to the CEOs house.
I have experienced this where I work. There is a consulting company that gets rolled out to make packets full of “data”, graphs, summaries, and surveys that always manages to support the unpopular thing the boss wants.
“Sorry we don’t do remote work and you’ll have to come into the office.”
“Counterpoint: …”
Starbucks has a mandatory 3 day a week RTO policy, but this same CEO did not relocate from Newport beach to Seattle.
Instead, he has the corporate private jet fly him 2000 miles round trip every week.
Seems like a solid solution. Why doesn’t everyone just do that?