During the trial it was revealed that McDonald’s knew that heating their coffee to this temperature would be dangerous, but they did it anyways because it would save them money. When you serve coffee that is too hot to drink, it will take much longer for a person to drink their coffee, which means that McDonald’s will not have to give out as many free refills of coffee. This policy by the fast food chain is the reason the jury awarded $2.7 million dollars in punitive damages in the McDonald’s hot coffee case. Punitive damages are meant to punish the defendant for their inappropriate business practice.
They also left out the fact that this was not the first injury nor the first complaint and that McDonald’s knew their coffee was inappropriately hot. The majority of damages weren’t to because of medical costs, but we’re punative as punishment for knowingly serving a dangerous product. It was intended to make them change their practices. That didn’t happen though. McDonald’s had the amount reduced in appeals and continues to serve coffee that is hotter than almost anyone wants.