TL:DW Steam has now changed its language from buy game to A purchase of a digital product grants a licence to the product on steam. This may also be non compliant with the new regulation as it still uses the word purchase. Also GOG used this opportunity to let you know their games come with an installer that they cannot take away from you.
Same for almost every book you’ve ever read, every CD you’ve ever listened to, and every movie you’ve ever watched. You owned the leaves of paper the book was printed on, or the plastic disc the music or movie was stamped into, but never the words, the songs, or the movie itself.
We’ve only ever had licenses to consume.