Hollywood studio Lionsgate has sold its entire back catalog of movies and TV shows to AI video startup Runway to train a new model on, which Lionsgate will then have access to. [WSJ, archive] Lions…
Most them have protections in place preventing use of their likeness. Directors and other high level professionals will probably have enough money to sue anything that comes out of Runway. It’s the artists, vfx, wardrobe, etc (i.e. low level people) that are going to get fucked. None of the savings will be passed to consumers and we will get derivative or rehashed works as a result. Only hope is that the money propping these AI replacements dries up because the studios can’t attract movie goers with the even more unoriginal shit they will try to push.
The plan is to get the stars in for a couple of days in front of a green screen, have them say their lines, then use “AI” to generate the rest of the scene. You want to get rid of all the labor around scouting sets, getting permits, constructing them, lighting them, feeding the crew etc. That’s where a big part of the cost of making a movie lies.
seeing overpaid movie stars get replaced by ai will be fun.
Most them have protections in place preventing use of their likeness. Directors and other high level professionals will probably have enough money to sue anything that comes out of Runway. It’s the artists, vfx, wardrobe, etc (i.e. low level people) that are going to get fucked. None of the savings will be passed to consumers and we will get derivative or rehashed works as a result. Only hope is that the money propping these AI replacements dries up because the studios can’t attract movie goers with the even more unoriginal shit they will try to push.
Yeah this isn’t the plan.
The plan is to get the stars in for a couple of days in front of a green screen, have them say their lines, then use “AI” to generate the rest of the scene. You want to get rid of all the labor around scouting sets, getting permits, constructing them, lighting them, feeding the crew etc. That’s where a big part of the cost of making a movie lies.