Tupperware was a pioneer of ‘multi-level marketing’ and enjoyed decades of success. Its demise offers important lessons for marketers in an age of new ‘side hustles’.
They aren’t ordering massive amounts because they like tea. People in MLMs don’t make money selling stuff. They make money recruiting other people to sell stuff.
Your wife is at the top of the pyramid. Those women handing her hundreds are her downline, and statistically they’re probably getting fucked over.
Or she lucked out and found a bunch of women who really like tea… Nah.
Yeah cause women HATE tea. /s
They aren’t ordering massive amounts because they like tea. People in MLMs don’t make money selling stuff. They make money recruiting other people to sell stuff.