A Tulane University study found that 12% of Americans, mostly men or people aged 50-65, consume half of all beef on a given day, contributing to adverse health and environmental impacts. Educational programs targeting this group may help reduce consumption and address environmental concerns, as beef production has high greenhouse gas emissions, emphasizing the need for awareness and messaging.
I think the reason is probably that beef is more expensive and they can’t afford it.
Also, the number of people who eat beef in mixed dishes shows there’s probably a huge market for Impossible Burgers. Mixing it into spicy things will disguise the flavor, though Impossible is barely distinguishable from real beef.
I actually prefer cooking with Impossible meat instead of ground beef because the texture is more consistent and it makes a beautiful fond.