My original question was “How do we disincentivize the purchase of pickup trucks/SUVs” but then I thought it would be better to approach the larger problem of car dependency and car ownership. One option is, of course, to create public transit infrastructure and improve it where it already exist. This, however, doesn’t change the fact that some will still choose to drive. What would be the best ways to discourage people from owning personal cars?
Many of those are fixed costs. That means that if you use the car more, it becomes more worth it.
Instead of making cars more expensive, we should make public transport cheaper. And it should also reach outside of cities.
If you want to go outside of a city for whatever reason (maybe you even live outside a city!) the options for public transport are very few, very expensive, and very time consuming.