Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.
People are more likely to pick a meat-free option if it’s not labelled vegan, a study suggests.
Foods described as “healthy”, “sustainable” or “plant-based” are all more appealing, according to the University of Southern California.
Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.
The former was randomly labelled “vegan”, “plant-based”, “healthy”, “sustainable” or “healthy and sustainable”.
The experiment found people were more likely to select it when the focus was on its benefits (such as “sustainable”) rather than its content, though “plant-based” was still more popular than “vegan”.
My first impression when something is being called vegan is that it was made with compromise, it has some deficiencies that its non-vegan version would would taste better with.
Mine is the opposite. I assume there’s subpar ingredients in all non-vegan products. But I hate all this processed crap that pretends to be meat for this exact reason -and now, great. I have to look even more closely at labels. I don’t want plant burgers with cage-free eggs I want plant burgers made from real mushrooms and beans, not chemicals and a fetish for corpse flavor…
If by any chance that is true its because it costs twice as much.