• De_Narm@lemmy.world
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    10 months ago

    If you need a microchip to tell apart the counterfeit, why would a consumer even care? Either you can tell by quality or you buy the cheaper one.

    • Alien Nathan Edward@lemm.ee
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      10 months ago

      parm reg is a DOP (“Denominazione di Origine Protetta” (in Italian) "Protected Designation of Origin”) product, which means when you buy it you’re buying a guarantee that it was made in the traditional way, from traditional ingredients, in the area from which the tradition comes, using traditional methods. it’s a way of preventing the industrialization and inevitable bastardization of foods that are considered part of a people’s cultural heritage. counterfeits follow none of the DOP guidelines in order to minimize cost, and by the time it gets to the consumer who could verify whether the taste and other properties are actually as good as the legit DOP cheese the fraud is already complete.

    • thepreciousboar@lemm.ee
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      10 months ago

      Parmigiano is a protected name ans cheese in order to be called Parmigiano has to have certain characteristics (including abiding to maximum production volumes). People would buy because they trust the name.

    • gato@feddit.de
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      10 months ago

      It’s very simple to just print the same QR on the cheese by just taking a picture of it. The barrier to counterfeit the cheese is considerably higher if the measure is harder to copy.

      • argh_another_username@lemmy.ca
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        10 months ago

        Not the same code. Just like serial numbers, a different QR code in every wheel that can be verified on a website, for example.

        • Primarily0617@kbin.social
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          10 months ago

          welcome to the future, where you have to make an account on our website and link your parmesan cheese wheel to it to be sure of its authenticity

          • argh_another_username@lemmy.ca
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            10 months ago

            An account is not needed to verify a QR code. Just take a look at what Brazil has done with QR codes. It’s everywhere and, in many places, it does exactly this, to verify the authenticity of a document, for example. I have e-signed documents and what goes on the paper is actually a QR code. It’s not difficult to imagine this being used to fight counterfeit goods.

            • Primarily0617@kbin.social
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              10 months ago

              how do you stop me re-using the same QR code on multiple cheeses?

              you can encode the contents of a document in the QR code that you’re verifying to make sure it matches

              you can’t encode cheese into a QR code

              • SkyezOpen@lemmy.world
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                10 months ago

                Make the qr code an NFT. Then you can’t copy paste it or else you’ll have crypto bros having fits in your dms.