• Scrubbles@poptalk.scrubbles.tech
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    1 year ago

    AI could probably fly under the radar if they just didn’t do stupid stuff like this, but they just have to push the boundaries. If they made any number of fake voices it’d be fine, but no, had to do a celebrity. I hope they lose. Stupid stupid stupid marketing department.

    • FIash Mob #5678@beehaw.org
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      1 year ago

      I think it’s inevitable.

      The bad actors stealing data to train their apps don’t seem to have an adequate understanding of the implications of their actions. They’re just looking to make a quick buck and run.

      Bring on the lawsuits.

    • AggressivelyPassive@feddit.de
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      1 year ago

      Actually, I think this is a legally very interesting area.

      At the end of the day, AIs are just fancy imitations. Nobody would sue someone for imitating a voice, as long as it’s not impersonation (in the legal sense).

      • CosmoNova@feddit.de
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        1 year ago

        I think you misunderstand something. The same thing many AI enthusiasts and critics often choose to not understand. Regenerative AIs aren‘t just born from plain code and they don’t just imitate. They use a ton of data as reference points. It’s literally in the name of the technology.

        You could claim „well maybe they used different voices and mixed them together“ but that is highly unlikely, given how much of a wild west approach most regenerative AI services have. it‘s more likely they used protected property here in a way it was not intended to be used. In which case SJ does indeed have a legal case here.

        • AggressivelyPassive@feddit.de
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          1 year ago

          Again: how is that different from an imitation? What exactly differentiates a human watching a movie to imitate a voice from a machine doing the same thing?

          And that is, what you misunderstand. AI is not magic, it’s computation. Nothing more. In no other context would it even matter, whether the source data was intended for the use case, if no infringement is being committed by the end product.

      • Scrubbles@poptalk.scrubbles.tech
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        1 year ago

        It’s a hard one. You train a general AI and ask for a story idea, that’s not a huge deal IMO. You ask it to write in the style of George RR Martin or something that’s something different. Yes you can do it by hand too, but these tools make it easier than ever.

        Then sub questions… Is it okay to do it for free? What if you distribute it? What if you charge for it? All questions that these ai companies are just ignoring when they potentially have massive ramifications.

        Making a random avatar is fine. Using ScarJo is iffy if you’re using it for free. What if you’re streaming on twitch with her? What if you’re charging to use her likeness on twitch where the users will make money? Idk the answers to any of those.

        • AggressivelyPassive@feddit.de
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          1 year ago

          But why would anyone commit anything fraudulent by that? Where exactly does it become “too much” AI?

          I did it very iffy to argue that writing in the style of someone else is illegal. That’s a perfectly normal thing to happen. Maybe AI makes it easier, but if an action is not illegal, why would doing the same thing tool assisted be illegal? Doesn’t make sense.

  • voidf1sh@lemm.ee
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    1 year ago

    We had ‘Snoop Dogg’ call us at work last week and leave a voicemail talking about some class action lawsuit. Wack

  • sculd@beehaw.org
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    1 year ago

    Please destroy these unethical app! They can be used for so many bad applications: scams, misinformation, identity theft…

  • AutoTL;DR@lemmings.worldB
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    1 year ago

    🤖 I’m a bot that provides automatic summaries for articles:

    Click here to see the summary

    Scarlett Johansson is taking legal action against an AI app developer for using her name and likeness in an online ad, according to a report from Variety.

    As reported by Variety, the 22-second ad showed Johansson behind the scenes while filming Black Widow, where she actually says “What’s up guys?

    It’s Scarlett and I want you to come with me.” But then, the ad transitions away from Johansson, while an AI-generated voice meant to sound like the actress states: “It’s not limited to avatars only.

    At the very bottom of the ad, Variety reports that Convert Software — the developer behind the app — included text that reads: “Images produced by Lisa AI.

    It has nothing to do with this person.” Representatives for Johansson tell Variety that the actress was never a spokesperson for the app and that her attorney, Kevin Yorn, “handled the situation in a legal capacity.”

    Neither Yorn nor Convert Software responded to The Verge’s request for comment about the nature of the legal action.


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